Jio Star, a leading broadcaster, has set an ambitious target of generating ₹6,000 crore in advertising revenue from the ICC Champions Trophy and IPL 2025. The broadcaster aims to secure approximately ₹1,500 crore from the Champions Trophy, scheduled from February 19 to March 9, and ₹4,500 crore from the IPL, running from March 23 to May 25.
The company’s advertising team is actively negotiating with sponsors, prioritizing the Champions Trophy inventory first. For the Champions Trophy on Star Sports, co-presenting sponsorship slots are priced at ₹55 crore, associate sponsorships at ₹44 crore, and partner sponsorships at ₹28 crore. A 10-second ad spot during India’s matches is set at ₹28 lakh.
On digital platforms, co-presenting sponsorships are priced at ₹55 crore, powered-by sponsorships at ₹45 crore, and associate sponsorships at ₹25 crore. The CPM rates are ₹250 for the full tournament and ₹500 for India matches. For Connected TV, a 10-second ad spot costs ₹7 lakh for the tournament and ₹15 lakh for India and playoff matches.
Despite the current slowdown in the ad market, Jio Star remains optimistic about achieving its revenue target, citing promising growth prospects in sectors like financial services and auto. The broadcaster’s strategy to leverage both traditional TV and digital platforms aims to maximize advertiser reach and engagement.
With cricket commanding nationwide attention, Jio Star is poised for a landmark year in 2025, aiming to dominate the sports broadcasting market.
ஸ்ரீ. இவர் டிஜிட்டல் செய்தி துறையில் துறையில் 8 ஆண்டுகள் அனுபவம் பெற்றவர். குறிப்பாக தமிழில் முன்னணி பத்திரிக்கைகளின் இணையதள் செய்தி பிரிவில் ஆசிரியராக பணியாற்றிய அனுபவம் கொண்டவர். சினிமா, அரசியல் சார்ந்த செய்திகள் வழங்குவதில் ஆர்வம் உள்ளவர்.
